FACTORS STIMULATING THAI HOTEL ENTREPRENEURS TO APPLY FOR HALAL CERTIFICATION
This research aims at exploring internal and external factors influencing Thai hotel entrepreneurs’ perception in applying for the Halal certification, and their efforts in complying with the Halal regulations. The key respondents consisted of nine Halal-certified hotel entrepreneurs selected on the voluntary basis. In-depth interviews with the hotel entrepreneurs took place from August-October, 2016. Their responses were thematically analyzed and presented as per the predetermined issues. The findings revealed that both internal and external factors have been playing a significant role in stimulating the entrepreneurs to apply for Halal certification. The entrepreneurs also improved their operations and conducted necessary changes as required.